Cairo · Since 2016
Branding, web & AI for brands that lead.
We build identities, digital products and smart systems that make people notice — and remember.
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Selected work · 24 company-profile projects
Work with a point of view.
Start with a featured case study, then browse the full portfolio by discipline. Every project uses original Reflex artwork from the company profile.
Featured case study · Branding
A destination identity inspired by Fayoum.
An identity for Orascom Development's Al Fayoum residence, inspired by the irrigation wheel, calm waters and the spirit of the destination.
Project archive
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We make
brands human.
We're the Egyptian agency that turns brands into icons. Through a blend of strategy, creativity and craft, we build identities people remember and campaigns that move them.
About us
A full-service advertising agency, mastering branding, digital, AI and print — delivering effective solutions for leading brands. Explore our services and discover more.
Explore our workBrands are like people — they need character. We get to know your brand inside out and tailor an identity that suits its personality, market position and target segments.
Some of our services
The website is the brand's digital headquarters. We design and build websites, web platforms and mobile applications as one continuous experience — clean, straight-to-the-point and easy to grow.
Some of our services
AI that works inside your brand: assistants, automation and content engines that remove repetitive work, answer customers faster and raise the quality of everything you publish.
Some of our services
Robust social strategies, effective content and campaigns that engage stakeholders and turn followers into clients.
Some of our services
Services, features, mechanisms or brand stories — explained in animated videos that show off your most unique selling points.
Some of our services
A photo is the message it delivers. We shoot imagery that complements your identity and highlights your competitive advantages.
Some of our services
Once the identity is complete, communication starts: key visuals, CGI, packaging, print-outs, outdoor, digital ads and videos — executed in full.
Some of our services
Effective marketing strategies, press releases, focused PR and project launches that reach your clientele across every platform.
Some of our services
How we work.
A simple four-step process that keeps every project focused, on time and built around results.
- 01
Discover
Workshops, market and competitor research to understand your brand, audience and goals.
- 02
Strategy
Positioning, messaging and a clear plan that tells us what to make and why.
- 03
Create
Identity, content, websites and campaigns — crafted, reviewed and refined with you.
- 04
Launch & grow
We roll it out across every channel, measure results and keep improving.
Brand strategy
01/05
Visual identity
02/05
Digital experiences
03/05
AI & automation
04/05
Content & campaigns
05/05One team · Four connected disciplines
Specialists in building brands that move.
Brand strategy
Clarity before creativity.
We connect business goals, audience insight and market context to define what your brand should own, say and mean.
Research · Positioning · Messaging
Rooted in Egypt.
Ready for the region.
Reflex client partners from our company profile, alongside clearly marked regional brand examples included only to preview the directory.
Shorouk · Publishing · Egypt
Clue · Retail · Egypt
Awax · FMCG · Egypt
ERA Egypt · Real estate · Egypt
Kapci Coatings · Industry · Egypt
Crystal Bay · Real estate · Egypt
Elite Real Estate · Real estate · Egypt
SMF Fashion Agency · Fashion · Egypt
Webiemob · Technology · Egypt
Carina · Fashion · Egypt
Kyrello Tours · Tourism · Egypt
Amazon Entertainments · Entertainment · Egypt
Zepter International · Retail · Egypt
Nutrigenomix · Healthcare · Egypt
Elite+ Wellness Clinics · Healthcare · Egypt
Nutomia · Food · Egypt
Hayah Karima · Non-profit · Egypt
Rouh Foundation · Non-profit · Egypt
Yalla Tayara · Delivery · Egypt
Nuhdeek · E-commerce · Egypt
Z Studio · Media · Egypt
Cairo Jazz Club · Entertainment · Egypt
Shakra 2GO · Food · Egypt
Byoum Residence · Real estate & hospitality · Egypt
La Reine Dorée · Food & beverage · Egypt
New Alamein Festival · Entertainment & events · Egypt
Paradise Ras Sudr · Hospitality · Egypt
Egyptian Musical Theater · Arts & culture · Egypt
Al Ibdaa Al Saudi · Telecom services · Saudi Arabia
Jordan GBC · Non-profit · Jordan
Herfy · Food & restaurants · Saudi Arabia · Sample
Al Tazaj · Food & restaurants · Saudi Arabia · Sample
SACO · Home & hardware retail · Saudi Arabia · Sample
Aramex · Logistics · UAE
Al Rawabi · Dairy & nutrition · UAE · Sample
Jashanmal · Retail & distribution · UAE · Sample
Al Islami Foods · Food production · UAE · Sample
BMMI · Retail & distribution · Bahrain · Sample
Alosra · Premium grocery retail · Bahrain · Sample
Bahrain Flour Mills · Food production · Bahrain · SampleWhat clients say
“Reflex understood our brand from the first meeting. The new identity gave Byoum a personality people instantly recognise.”
Marketing team
Byoum Residence · Sample quote
Let's build
your brand.
Tell us about your project and we'll get back to you within one working day.